A trademark is your business' identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business' product or service. Here are just a few answer why you need to protect your brand:
Trademark registration of one's mark gives everyone constructive notice of your ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a alternative party doing a look on an identical or similar mark as yours will identify that you already own the mark, but is therefore put on notice that its use of the identical or similar mark to yours may lead to trademark infringement. Method to party is put on to notice to choose a new and different mark. With such notice, registering your mark prevents a potential conflict in foreseeable future.
Social media is an imperative resource for many people businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each social media venue has policies there to combat improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company's name or brand on social bookmarking for financial gain, for example, isn't uncommon. Such improper practices can make the venue suspending the wrongdoer's social networks account. Observe venue's policies for more information. However, I have found that this complain to a social media site for these wrongdoing and claim that another is your brand without permission, the social administrator responds with a request of proof of ownership of the subject brand. A trademark registration gives compelling evidence brand usage.
Registering your mark shows a persistence for your logo and shows buyers that perseverance. The goodwill that could be developed through such commitment is invaluable to a working.
Cybersquatters register domain names that are the same or similar to other parties' trademarks or known brands with really the only purpose of selling them (to the rightful owner) for a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner suit and collect damages from individuals who register a domain name name the actual identical or similar towards the trademark renewal service in India.
Trademark registration can continue for as long as you continue making use of the mark in commerce. There are some firms that have registered trademarks that are over hundred years old.
Trademark registration may not necessarily for all businesses. However, there are lots compelling benefits of protecting your brand just as you protect any other business computer software. A trademark is your business' brand, its identifier. Protect it with trademark registration.